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VOL. 8, ISSUE 4 (2026)
Enhancing tourist engagement through sustainable marketing: Evidence from nature-based health tourism
Authors
Dr. Ritu Modi
Abstract
Sustainable, nature-primarily based fitness
tourism is an rising region that integrates well-being reviews with ecological
conservation and community engagement. As call for grows for holistic, green
travel, marketing strategies play a vital role in shaping visitor perceptions
and using responsible tourism conduct. This paper explores powerful marketing
approaches tailor-made to this niche, highlighting the significance of
authenticity, digital engagement, and sustainability branding. Drawing from
current studies and tourism case examples, the findings reveal that
personalized verbal exchange, network involvement, and immersive storytelling
substantially decorate vacationer engagement. It analyzes consumer engagement,
the role of digital advertising and marketing, and sustainable practices that
draw environmentally sustainable vacationers. Wellness tourism, or what we now
understand as nature-based totally health tourism, has grown to be one such
amenable boom area in extra cooperation with environmental preservation.
Calls for innovative processes like experiential advertising, storytelling, and
individualized wellness packages are highlighted to appeal to green-minded
traffic. The researchers discuss progressive advertising and marketing
strategies designed to foster sustainability in each industry, emphasizing the
potential blessings of relationship advertising for each company and customers.
Increasing focus of holistic wellness and ecologically responsible lifestyles
has led to the growing trend of fitness tourism, famous the studies. Such an
endeavor might require leveraging digital platforms, sustainability
certification, and collaboration with nearby communities. Place a focal point
on progressive, experiential advertising techniques together with immersive
storytelling and tailor-made health packages to create connections with
purchasers. The studies emphasize that strategic, moral, and culturally
grounded advertising is critical to promote sustainable tourism increase even
as maintaining natural and social ecosystems.
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Pages:17-22
How to cite this article:
Dr. Ritu Modi "Enhancing tourist engagement through sustainable marketing: Evidence from nature-based health tourism". International Journal of Management and Commerce, Vol 8, Issue 4, 2026, Pages 17-22
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